Luke, CEO, is leading the Silvercar team in defining a new car rental experience for the technology-enabled traveler. Prior to joining Silvercar in early 2012, Schneider served as CTO of Zipcar, Inc., the world’s largest car-sharing company. He came to Zipcar by way of Flexcar, the United States’ first car-sharing company (acquired by Zipcar), where he served as CTO and VP of Strategy.
Schneider conceived and drove development of new products, including the award-winning Zipcar iPhone app, which Schneider debuted during a keynote presentation at Apple’s 2009 Worldwide Developer Conference. Schneider began his career at Ford Motor Company in 1992 and also served as SVP, Operations for Verticalnet, Inc., where he led post-merger integration efforts and product development for the software-as-a-service (SaaS) provider.
Luke earned a bachelor’s degree in Mechanical Engineering from the University of Texas at Austin and a MBA with specialization in Operations and Strategy from the Tepper School of Business at Carnegie Mellon University.
With a mission to reimagine the airport car rental experience, Silvercar launched its first operation at Dallas/Fort Worth International Airport in January 2013. Silvercar offers a single make-and-model combination - the 2013 Audi A4 (in silver, of course) - using Web, wireless and mobile technologies to eliminate the friction points in the car rental process. An ever-increasing set of custom settings in a traveler's Silvercar profile allows a personalized experience to follow renters from car to car.